MICHAEL NORMAN ABBEY
DESIGN DIRECTOR
Penny Stock was born as a reaction to the economic meltdown of 2007. It was a reflection of the worth of a penny and an ode to Abraham Lincoln. The line was total Americana that included a patented construction window pocket that showcased a penny, akin to a penny loafer.
The line grew to include all categories of product. This lookbook shows the range of products and the aesthetic. I oversaw all aspects of the line creation and the styling at the photo shoot.