The Spring 2019 campaign, starring Dylan Sprouse, ventures onto the streets of Los Angeles. Cole, Dylan’s twin brother, is the photographer and chose to incorporate the architectural lines anchoring the 405 using only natural light. The underpass is located beneath what is arguably the city’s most recognized urban element: the freeway.

The garment industry is shifting to focus on sustainability. For our part, we are using recycled cotton in new select fabrics. The jeans shown here are a Japanese selvedge fabric made with up to 50% recycled cotton. Also, our in-house wash facility has created a washing formula that uses up to 90% less water in the formulas in addition to lasers to create wear patterns and eco-stones instead of traditional pumice stones. We started in Fall 18 with these washes and will be 100% sustainable washing for all denim washes by Fall 19.