The Spring 2019 campaign, starring Dylan Sprouse, ventures onto the streets of Los Angeles. Cole, Dylan’s twin brother, is the photographer and chose to incorporate the architectural lines anchoring the 405 using only natural light. The underpass is located beneath what is arguably the city’s most recognized urban element: the freeway.
The garment industry is shifting to focus on sustainability. For our part, we are using recycled cotton in new select fabrics. The jeans shown here are a Japanese selvedge fabric made with up to 50% recycled cotton. Also, our in-house wash facility has created a washing formula that uses up to 90% less water in the formulas in addition to lasers to create wear patterns and eco-stones instead of traditional pumice stones. We started in Fall 18 with these washes and will be 100% sustainable washing for all denim washes by Fall 19.
We offer a camouflage print each season. For Fall 18, we expanded beyond the pant and made a jacket and t-shirt in the same pattern. Because of the subtlety, they were styled together (more often than we initially joked could be done).
Out of all tees, this printed camouflage is the highest volume.
From HYPEBEAST, New York-based photographer and creative entrepreneur JOSHUA KISSI wear the pant, t-shirt, and jacket as part of his article showing how to wear Neiman Marcus’ featured Fall 18 contemporary collection brands.
Each season I put together the concept boards for each delivery with a color palette to show the feeling of the line. The line sheets show all of the styles that we will develop. This is an example of a typical season.
One of the best selling fabrics at J Brand is a woven french terry fabric. It looks like authentic denim with the comfort of a sweatpant. We have 3 on-going washes of denim and offer a seasonal wash in indigo and in sulpher black. We have done joggers, moto pants, and trucker jackets too.
I designed and developed knit and woven tops at Mother to compliment the jeans and sportswear line. The range fell into two aesthetics - destructed novelty hand dye techniques on raw edged styles contrasted by a clean and modern classic bodies.
M.Nii was one of the first boardshorts made. In the late 1950s at a tailor shop in Hawaii, they modified band uniform pants for early surfers who’s shorts were shredding from the extreme wear from the water and the sport. This line was a remake of these originals and we created a sportswear line around it.
The line was one of four winner’s of GQ magazine’s 2014 New Menswear Designer of the Year.
Coastwide chambray shirts are collectible vintage shirts that started in the 1940s. From the beginning, they have been a canvas for people to customize, especially with embroidery. We recreated these shirts in Japanese selvedge chambray and made limited edition runs of hand looking embroidery. The result was a very special work of art.
Penny Stock was born as a reaction to the economic meltdown of 2007. It was a reflection of the worth of a penny and an ode to Abraham Lincoln. The line was total Americana that included a patented construction window pocket that showcased a penny, akin to a penny loafer.
The line grew to include all categories of product. This lookbook shows the range of products and the aesthetic. I oversaw all aspects of the line creation and the styling at the photo shoot.
Pretty Penny was the women’s counterpart to Penny Stock and embraced the same optimistic Americana style. Feminine, simple, and chic was the goal of the line.
The last image here is from the concept page for “Picnic at lake Lincoln” and shows how continuity of the look from concept through product to book.
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